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Shoppers out seeking deals, though sales have crept earlier

November 25, 2017
Associated Press

Parking lots were full and shopping bags were plentiful in some places Saturday as holiday gift-seekers were out looking for bargains. That's even as the competition among retailers to offer earlier deals and snag customers first has pulled sales forward.

At the Woodbury Common outlets north of New York City, retail expert Craig R. Johnson was impressed by how many people were there — though crowds were still not as heavy as several years ago before online shopping was such a draw. Johnson, president of consulting group Customer Growth Partners, said virtually everyone there was carrying a bag or two or more.

At the Garden State Plaza in Paramus, New Jersey, J.C. Penney was offering store-wide sales like up to 40 percent off on major appliances and on women's clothing.



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