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Moseyin’ Along

Remember the man who wore the star?

February 19, 2015
Westfield Republican

If, like me, you're "older than dirt," you might just recall those long-ago days of Milton Berle's popular TV show, the Texaco Star Theater.

Every week, a trio of men in snappy uniforms opened the show, each proudly wearing a red star.

The three would sing with conviction and harmony, "You can trust your car to the man who wears the star, the big red Texaco star."

The focus of the song, and the work of the star-wearing men, was service. Service!

How long has it been since you've heard that word used by a business, no matter what type?

I recall in a long-ago lifetime when a uniformed gentleman would come up to my window at a gas station with the offer to "fill 'er up and check the oil?"

For old gals like meand there are more of us every day. pumping gas is an unwelcome chore. Fighting with the unresponsive hose, getting the nozzle past that little flap, avoiding back splash or dribbleit's a constant battle. I seldom manage to get gas without coming away wearing "essence of esso."

And it's not just gas stations where service is a thing of the past.

Next time you stop in at one of the big box building centers like Home Depot or Lowe's, check your watch to see how long it takes to find a warm body to assist you.

Of course, the item I'm searching for is always in the farthest reaches of the vast building. And when I finally find the hidden corner where the circuit breakers or the toilet supplies are located, the next challenge is to snag a clerk who can help me decide the specific item I need for the job.

If I'm lucky enough to grab a guy or gal in one of the store's official aprons, he or she is sure to be helping a contractor round up the parts for his current McMansion project. Stopping to help me with my little $5.98 purchase is not high on the clerk's list.

Then there's the ultimate shopping encounter at giant retailers like Wal-Mart and Target. The sales staff is generally involved in restocking shelves and has little time to give directions. Those of us who are trying to find the "whats-it" department usually receive instructions by the wave of the hand."Oh, that would be in aisle 13.or is it 23? You can't miss it. It's over there at the back of the store."

After mulling over this problem lately, I've devised a plan for those of us in the "neglected customer army."

We could each carry a supply of small cards to pass out if we should find a deserving business. The cards would carry such messages as "Award for Thoughtful Service," or "Thank You for Your Customer Care." And there could even be a card for that rarest find of all, "Clean Restroom Recognition."

By joining forces and using some creativity, we might just inspire those who are supposed to offer service to the shopping public to do a better job in fulfilling that pledge.

Until that happens, chances are slim we'll come across the kinds of gents who used to welcome us to Berle's long-ago show with "You can trust your car to the man who wears the star."



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